Cinch Web

Cinch created by an award winning team

Cinch Web Limited and its revolutionary platform Cinch Cloud were formed to meet the needs of an evolving business and Internet environment and in response to demand from our most successful customers to get a more holistic, affordable solution to business issues.

Datum Connect (Cinch Parent Company)

Cinch is part of the Datum Connect Group which has been providing website design and development services since February 2002, building more than 1,000 successful websites for companies in New Zealand, Australia, the United Kingdom, Netherlands and India.

Today, eight years on, the company employs between 16 and 22 staff (depending on workloads) and serves more than 800 businesses. The secret? Determination, tenacity and a fun attitude, together with an intelligent, but practical, understanding of business systems that work for you, not the other way around!

Cinch Web provides technology and services that take business online, optimise opportunities and position you for an online future by helping companies to:

* Increase website traffic
* Enhance their online presence
* Boost eCommerce conversions
* Streamline and simplyify business processes
* Improve customer service systems

"We have created more than 1,000 website solutions, and we are very proud of our high customer retention levels. Many of our clients have been with us since we first started developing integrated website / ecommerce solutions in 2002. This is because 'we build websites that work!'" says founder Danny Ing. This is borne out by the following:

* Customer referrals account for 65% of new business
* The company achieved 63% sales revenue growth in 2009
* Cinch has an award winning team that have been awarded the Marketing Association Award for Innovation (2001) and the Vero Excellence in Business Support Awards (2009)


Marketing Association Award for Innovation (2001)
Danny Ing, Founder of Datum Connect (2002) and Cinch Web (2009) won the Marketing Association's Gold Award for an innovative tool called e-Publisher, one of the first content management systems for non-technical users. Competition for the award consisted of some giants in the media industry such as Saatchi and Saatchi and Aim Proximity. e-Publisher was used by many of the large premier companies in New Zealand such as The Warehouse, ASB Bank, HP, Air NZ, Fisher & Paykel, Stuff.co.nz and Pumpkin Patch.
http://www.marketing.org.nz/cms/winners/516

Vero Excellence in Business Support Awards (2009)
Datum Connect, Cinch(TM)s parent company, won the Vero Excellence In Business Support Awards in 2009, a prestigious event attended by Prime Minister John Key. Building more than 1,000 websites and still retaining 80% of its customer base over an 8 year period is a great achievement for any service company, let alone in website development where high customer attrition is normal.
http://www.bizzone.com/awards/2009-winners.aspx

Other innovative products developed by Datum Connect include Tracker Visual Reporting and Search Magnet.