We've specialized in products that help mothers put the needs of their baby first, for over 40 years.
And that explains why our company and our own brand of baby essential products, is simply called, Baby First.
However, over the years we've constantly been on the look out for other quality branded products.
Products that we believe also assist mothers to give their babies (and young children) the best start in life.
Today, within what we call our family of products, we offer mothers many leading brand names that you'll find on this website such as Lamaze, Gaia, Baby Jogger, Chelona Jolly Baby, Lusan and many more.
So putting the needs of Baby First, (and of course mothers) has always been our priority and consequently we believe we've become very, very good at it.
After visiting our website, we hope you'll agree and allow us to help you enjoy the pleasures of motherhood.
For over 40 years, we've specialized in products that help mothers put the needs of their baby first.