Rupt was founded in 2015. The name is a merge of meaning behind the words interrupt and erupt. We aimed to interrupt the current fashion continuity, with our new graphic line. To explode into the market with fire and noise, much like a volcano would erupt, such as our own most active example White Island, in the Bay of Plenty, NZ - our home country.
All clothing items are a made-to-order service, production is solely New Zealand based.
Our stunning logo design originates from the great Grey Wolf. It deals with the construction and representation of free-form curves, surfaces, and volumes representing a highly complex and stunning geometric design.