Built on the principle that your website is a business tool, and that to make it generate leads organically, it has to be constructed with search and conversion as the main considerations. The design only applied once those key features are in place. This is a direct contrast to how most websites are built. Most websites fail. We believe that the ~design first(TM) principle is a key reason why they fail.
By following a ~business first(TM) website construction model, the final result is a website that has a solid and capable Search Foundation.