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29th November 2008 I have been shopping at Ellerslie Butcher every week for over 5 years now and my partner even longer. Ian and his staff are always friendly and helpful to all customers. Their loyal customer program is the best value around. As a chef, I appreciate the way they trim their meat and do special cuts for me to take home. We love that fresh, smokey meat smell every time we go into the shop. When we dine out at the top Auckland restaurants, we usually find the meat terribly disapointing as we are so spoilt with the quality and flavours of Ian's organic meats. His own smoked bacon and hams are devine.mmmm!And his well earned award winning sausages are a hit too.Will never go back to "ordinary meat". Organic meat is definitely better value, better taste, better quality. Can't spread the word or praise them enough. And I can't wait for their online delivery as we travel all the way from the Shore but will no doubt stop in every once in a while to say hello!