DraftFCB

The first question you(TM)ll be asked is:
"WHAT DO YOU WANT
TO CHANGE?"

It(TM)s a very simple question but it(TM)s also surprisingly powerful.

Advertising is what we do on a daily basis, but we(TM)re always aware that the real reason we(TM)re here is to create change. And while it(TM)s helpful to change attitudes, the end goal must be to change behaviour.

It(TM)s remarkable the difference this focus makes. It(TM)s made a difference
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to our work, to the kind of people we(TM)ve employed, our culture, and to the processes and techniques we use.

Ultimately, our advertising has helped our clients to become more successful. It(TM)s helped them attract customers, increase sales and even save lives.

So how would you answer our question?

Whatever change you(TM)re looking for, you(TM)re going to need fresh ideas and fresh ways of communicating those ideas. And you(TM)ll need an integrated advertising agency and media agency that(TM)s obsessed with creating change.

WHAT WE DO

Every day, our advertising influences thousands of tiny decisions New Zealanders make about all kinds of things - from where they buy a hammer or what programme they watch, to how they help someone with depression.

These tiny individual changes add up to big shifts in attitudes and behaviour. Changes that have helped grow small sales into big sales, small businesses into big businesses and even helped change the shape of our society.

These changes have been achieved through our advertising, using our skills in strategy and planning, creative, direct and digital, media, and public relations. And it's our work in these areas that has been recognised by the industry, winning DraftFCB "Agency of the Year" in both 2008 and 2010 and "Media Agency of the Year" in 2009.