The Honesty Box is Auckland's premier fruit delivery company. We deliver top quality, fresh fruit to Auckland offices.
Inner city workers in Auckland who have had to put their noses back to the grindstone today might have noticed a new addition to the urban landscape in Shortland St: a rustic looking fruit cart going by the name of The Honesty Box.
Rowan Butler and Erin McGill, both lawyers, and Rob Dixon, a TV editor, were inspired by the numerous urban fruit stalls seen on their travels overseas. They couldn(TM)t understand why there was nothing similar operating in New Zealand, particularly given the quality of the local produce and the steadily increasing demand for (but lack of) healthy food options among workers in the CBD, so they did it themselves.
oeBasically, we have the best fruit in the world and we couldn(TM)t get it in the city, Butler says.
He says it(TM)s been a five-month project to bring the idea to, ahem, fruition, from registering the company, getting the appropriate permits from the council, deciding on the nostalgic branding and constructing the cart.
oeWe wanted to recreate the feel of a roadside stall with the cart and were hopeful that by doing that in the middle of the CBD it would market itself, he says. oeHopefully the rustic artwork, corrugated iron and wood will bring a bit of the country to the city.
He says there have been plenty of strange, inquisitive looks from passersby on this, its first day of operation, but so far there(TM)s been nothing but extremely positive feedback about the cart.
It(TM)s a simple idea, but, when done well, simple ideas are usually the best kind. And it goes to show just how far things have gone in our uber-advanced urban world when something as simple as a fruit stall is seen as being novel.
Brands
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apples, bananas, oranges, kiwis and many many more!
Business Hours
- Mon
- 6:00am – 7:00pm
- Tue
- 6:00am – 7:00pm
- Wed
- 6:00am – 7:00am
- Thu
- 6:00am – 7:00pm
- Fri
- 6:00am – 7:00pm
- Sat
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- Sun
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Inner city workers in Auckland who have had to put their noses back to the grindstone today might have noticed a new addition to the urban landscape in Shortland St: a rustic looking fruit cart going by the name of The Honesty Box.
Rowan Butler and Erin McGill, both lawyers, and Rob Dixon, a TV editor, were inspired by the numerous urban fruit stalls seen on their travels overseas. They couldn't understand why there was nothing similar operating in New Zealand, particularly given the quality of the local produce and the steadily increasing demand for (but lack of) healthy food options among workers in the CBD, so they did it themselves.
"Basically, we have the best fruit in the world and we couldn't get it in the city," Butler says.
He says it's been a five-month project to bring the idea to, ahem, fruition, from registering the company, getting the appropriate permits from the council, deciding on the nostalgic branding and constructing the cart.
"We wanted to recreate the feel of a roadside stall with the cart and were hopeful that by doing that in the middle of the CBD it would market itself," he says. "Hopefully the rustic artwork, corrugated iron and wood will bring a bit of the country to the city."
He says there have been plenty of strange, inquisitive looks from passersby on this, its first day of operation, but so far there's been nothing but extremely positive feedback about the cart.
It's a simple idea, but, when done well, simple ideas are usually the best kind. And it goes to show just how far things have gone in our uber-advanced urban world when something as simple as a fruit stall is seen as being novel.