Virtually every high achiever in every field of endeavour has a coach. If you look at golf for example, even the greatest player in the world, Tiger Woods, has a coach. The job of a coach is not necessarily to be better than the student, after all, no one could possible know more about your business than you, it's to bring a new perspective to your thinking. A business coach has the ability to provide you with that one idea, or strategy that can enhance your bottom line dramatically.
If we follow the logic that thought precedes action and action determines the results we get, then clearly it is thinking that must change in order for results to change.
The way you have thought about your business in the past is the reason you have your results today. In order to change your reality, you need to change the way you think about your business. This is where a coach comes in. They bring a new perspective that can breath new life into a business at any level. Your Business Coach can work within a structured process that firstly looks at the 5 turn-over drivers which ultimately drive the profitability of all businesses no matter what industry or size. Some small businesses simply need more customers. Others have plenty of customers but don't seem to be making any profit. Others yet again have both lots of customers and profit but running the business is a nightmare.
No matter what your situation, a Business Coach has been trained to identify your challenges and assist in solving them. Half the problem in many cases is that the small business owner just doesn't know where to start to get on top of their business. It started out fine but now the dog is pulling them around the park and it's no fun anymore.
In a nutshell, your Business Coach will assist you in giving your business a full medical. The first step is diagnosis, in which you will sit down and go through a marketing analysis program to help you discover the key marketing weaknesses in your business.