Nielsen Online

Level 2, AC Nielsen, 129 Hurstmere Road, Takapuna Beach, North Shore City, Auckland

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Nielsen Online (formerly Nielsen//NetRatings) is the standard for online measurement, demographic profiling and research in New Zealand, endorsed,...

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Telephone (09) 970 4188

Fax (09) 970 3615

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Nielsen Online (formerly Nielsen//NetRatings) is the standard for online measurement, demographic profiling and research in New Zealand, endorsed, amongst others, by the Interactive Advertising Bureau and CAANZ. Nielsen Onlines' Market Intelligence service, for example, provides the audited standard for measurement of internet traffic to New Zealand sites, as well as providing publishers, advertisers, and agencies with valuable information on all aspects of the online audience including comprehensive demographics and reach and frequency analysis for campaign optimisation.

Products and Services:
SiteCensus - Web analytics package providing insights into user behaviour and traffic on websites, ability to integrate with custom surveys.
Market Intelligence - Benchmarking sites against the accepted standard measurement methodology. Drills down into demographic and duplication details across sites.

Recent Work:
Online advertising effectiveness research - looking at the differ

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